Favorites (which are private) and Promotes (which are public) are confusing and non-obvious - leading to a lot of confusion about how to use them, and what they do.
Notifications for favorites always appear to come from "Someone", which is causing a lot of confusion as to who this 'someone' is. There is also no way to view a list of artwork a given user has promoted (in a grid format), which exascerbates the problem.
Better terminology or better site-wide explanation of what Favorites and Promotes are, and how they are typically used, will be needed.
Customer support service by UserEcho